Week 12 Pre-tutorial Question

How they deal with "noise" as defined in the reading?

Nowadays, we are concerned about social networking noise, a new kind of noise problem. As people are dependent on cell phones, networked conversation becomes essential to people. Checking Twitter or Facebook becomes the first thing we do once we open our eyes in the morning. The problem is people always being distracted by the message on phone and receives unnecessary "noise". The best way to deal with these "noise" and give us a moment of silence is turning off the phone or ignoring the message for a while. Sometimes being disconnected form the world can give us peace and not being control by the phones.

Week 11 Workshop

Use http://www.xtranormal.com/ to create a ~3 minute video for the Master of Digital Communication and Culture. 

You may either make this a marketing video or select one topic which has been in the popular media (e.g. cyberbullying, convergence of the publishing industry) and explain this topic.

This is my video.
http://www.xtranormal.com/watch/13824200/social-media-ads-and-convergence

Week 10 Workshop

Develop a social media campaign for the the MDCC. What content could you use to drive social media? What social tools/mediums would you use?

The goal of a social media campaign for the MDCC is to attract and get more people to know about what is digital communication and culture as well as get more people participate in it. Thus, they have more interested in doing the Master degree of it. First of all, there are lots of content related to digital culture such as Web 2.0, remix culture and anything about the networking. They can be represented by texts, images, videos or audios. In order to accomplish the goal of raise the awareness of what is digital culture to everyone, using different types of social media could be effective and efficient. Social media can serve a variety of purposes, from broadcasting news and information, to answering people questions and engaging with a community. For example, Students who are doing MDCC could start blogs and publish some articles or videos about any topic related to digital culture. Then share the articles via Facebook and Twitter in order to spreading the content to everyone. People who read the post might comment or retweet so we know how many people engaged in it. Getting more people discuss is way to draw people attention about digital culture. However, it may be difficult to check and collect all the data about the metrics of it. Therefore, it is useful to set up measurement tools such as SocDir to collect and analysis these data in real time before the campaign begin. If more people are tweeting and sharing about the content, it is almost achieve the goal. 

Week 8 Pre-tutorial questions

Based on Moreville & Rosenfeld, Information Architecture for the World Wide Web, answer the following:

1. What is the difference between organisation schemes and structures?

Organisation schemes are ways of assigning information to certain types of categories. They group information which share common characteristics of contents and organization them into categories logically. On the other hand, organization structures define the relation between the categories and contents. The structure of information influence how the users negative the contents.

2. List the various types of organisation schemes.

Exact Organisation schemes:

·      Alphabetical
based on alphabetical order

·      Chronological
based on the date of release

·      Geographical
based on the location of information

Ambiguous Organisation schemes:

·      Topic

Organisated by topic or subject (eg. Travel, Food, Health, Art)

·      Task
Organisated into a collection of processes, functions or tasks
(eg. Edit, buy, help)

·      Audience
divided into different types of audience who are relevant to that information
(eg. Teenagers, adults, family, male, female)

·      Metaphor
Relating information to the familiar. Easy to understand.

(eg. Computer desktop, icons of folders, bin)

·      Hybirds

Mixed-up of various schemes

3. List the various types of organisation structures.

·      Top-down approach

It is hierarchical organisaton. Subdivided with parent-child approach.
(eg. Family tree)

·      Bottom-up approach
sorting information by stored data in fields and records. They are linked together into different relations. (eg. Database structure)

·      Hypertext

A Nonlinear way to organize data. It involves chunks of information that linked to each other and the links between those chunks. Hypertext can connect contents such as text, image, video and audio hierarchically.

4.What is social classification?

It is individual’s collaborative organization. Users can tag the objects such as image, video or post with different keywords. This is content creation as users tag objects using their own perspective. Those tagging will be grouping together according to those tags. Users then can search the contents using those tags. For example, Flickr and Instagram use self-describing taxonomies system to classify images into groups.