The goal of a social media campaign for the MDCC is to attract and get more people to know about what is digital communication and culture as well as get more people participate in it. Thus, they have more interested in doing the Master degree of it. First of all, there are lots of content related to digital culture such as Web 2.0, remix culture and anything about the networking. They can be represented by texts, images, videos or audios. In order to accomplish the goal of raise the awareness of what is digital culture to everyone, using different types of social media could be effective and efficient. Social media can serve a variety of purposes, from broadcasting news and information, to answering people questions and engaging with a community. For example, Students who are doing MDCC could start blogs and publish some articles or videos about any topic related to digital culture. Then share the articles via Facebook and Twitter in order to spreading the content to everyone. People who read the post might comment or retweet so we know how many people engaged in it. Getting more people discuss is way to draw people attention about digital culture. However, it may be difficult to check and collect all the data about the metrics of it. Therefore, it is useful to set up measurement tools such as SocDir to collect and analysis these data in real time before the campaign begin. If more people are tweeting and sharing about the content, it is almost achieve the goal.
No comments:
Post a Comment